About Staey
Designed for dogs. Made for life together.
Hi, I’m Noa – the founder and designer behind Staey. I started this brand in 2022 with one clear vision: to create dog gear that makes life with dogs better – not just for them, but for us too.
As a lifelong dog lover with a background in design, I grew tired of choosing between functionality and aesthetics. I wanted products that felt good, looked beautiful, and actually worked in everyday life. So I started designing my own – and Staey was born.
Today, our products are sold in more than 21 countries. But Staey is still personal. It’s still me sketching the first ideas at my kitchen table, still my dog testing prototypes on our walks, and still a small team of passionate people behind every product we launch.
How We Produce
Our products are brought to life by amazing sewing teams across the world. These aren’t just factories – they’re partners. We develop everything together, step by step, until it’s perfect.
I visit every workshop myself to ensure that working conditions meet our standards. Fairness, care, and quality are non-negotiable to me. When something carries the Staey name, it has to be right – for the planet, the people, and your dog.
What we stand for
Staey is built on a simple promise: to design for dogs and make it last. That means choosing great materials, making thoughtful choices, and pricing our products fairly.
Comfort. Quality. Fairness.
Always designed in Denmark. Always made to last.
Designed for dogs. Made for life together.
